Show the benefits of Preventative Maintenance
Use information from a trusted third party such as the US Department of Energy. You can see the third party data we use on our forms and sales brochures by clicking here. Using third party information makes your message more credible and demonstrates your professionalism. You will close more HVAC sales by educating your customers. Let the customer know tune ups will save them money on energy and reduce the likelihood of equipment failure.
Include an offer
Customers may understand the benefits of preventative maintenance, but fail to see the urgency to sign up for it now. Create the urgency with an offer such as “15% off service calls for a three year agreement.” You can see six styles of Maintenance Agreements here.
Offer a choice in maintenance plans. If you offer a short term contract and a long term contract, the customer is more likely to make a decision. Limit your choices to two or three and keep the differences between them simple so that you can list them in short bullet points.